What does this mean for our already established and loyal client base? It means, simply, that you will continue to get the same peerless service and support — only now with more “deliverables” than before. So, more of the same, but in greater quantity, you could say. What we’re calling CTECH Version 3.0 promises to be our best version yet, and we’re excited to share all the details about it with you!

This latest version of our Calgary IT services company will involve an overhaul of several areas of what we do best. These areas include:

  1. A new solutions suite.
  2. A new website.
  3. New branding.
  4. New solution “grenades”.
  5. New experts.

Overall, we are presenting a new differentiation in contrast to our competitors which is going to rock CTECH for the next year or so – and do our customers an improved-on world of good.

We want to showcase to the general public and our clients that we are different from the “mainstream” IT service providers in that we are always proactively re-evaluating ourselves and our approach and making sure that we are absolutely contemporary-to-the-minute in how we purvey our services and support protocols.

And, we are always re-evaluating ourselves to make sure that we’re absolutely bringing the best version of ourselves to the public table.

A Harvard Business Review study made some key findings in regards to what makes a company great and able to retain customers long-term. They advised keeping it simple and focusing on what consumers want above all else.

We couldn’t agree more.

Excerpt from the Harvard Business Review article:

“Our study found that the best tool for measuring consumer-engagement efforts is the “decision simplicity index,” a gauge of how easy it is for consumers to gather and understand (or navigate) information about a brand, how much they can trust the information they find, and how readily they can weigh their options. The easier a brand makes the purchase-decision journey, the higher it’s decision-simplicity score. Brands that scored in the top quarter in our study were 86% more likely than those in the bottom quarter to be purchased by the consumers considering them. They were 9% more likely to be repurchased and 115% more likely to be recommended to others.

Shifting the orientation toward decision simplicity and helping consumers confidently complete the purchase journey is a profound change, one that typically requires marketers to flex new muscles and rethink how they craft their communications. Some practical lessons can be drawn from brands that are leading the way. The processes of aiding navigation, building trust, and making it easier to weigh options often happen simultaneously, or at least aren’t strictly linear, but for clarity, we’ll discuss them separately below.

Making it easier to weigh options.

To help consumers evaluate choices, most brands describe their differentiating features and benefits. Some go a step further, offering buying guides containing a side-by-side brand or product comparisons. For example, a bank might compile a catalog of its checking account options that lists the features of each one. Both approaches provide lots of information, but neither offers much guidance, leaving the consumer as confused as ever about the “best” choice.

Brands need to take a different tack. Except in cases of low-value products, consumers increasingly expend most of their effort learning about and weighing their choices. For items costing more than $50, a quarter of customers report that most of their effort is spent on product research. About 20% say that most of their effort is spent on comparison shopping.”

A Leading Calgary AB IT Services Firm Re-Evaluates and Re-Affirms Excellence

We can definitely side with the trust and simplicity viewpoint, as well as that of making things easier for our customers. Easier to understand what they’re getting and how to get it, as well as all the benefits from our various IT services. It’s one of the big things that went into the new version of CTECH.

Most of you will agree that change in business can be quite a challenge, and not just from a financial or technical perspective. When you’ve worked so hard to create a viable company from the ground up, there’s going to be emotions involved in revamping it with a makeover. Re-examining the original idea that has traditionally worked for your business is a giant leap, but one that we realized we need to take from time to time if we want to stay competitive and enjoy customer loyalty long-term.

We also performed this latest overhaul of our IT business in a spirit of remaining fresh and relevant in the most immediate way. We understand, as business mavens, that even over the course of a year or two, business models can become stale or outmoded – especially in a global business environment that’s constantly in flux.

Improve IT – And All That It Entails

One area of our proprietary website is called “Improve IT,” and that phrase, to us, signifies not only the direct, obvious message of improving how our customers’ IT works, but it also suggests our constant will to improve how we deliver top-notch IT support for Calgary businesses.

And, as it says on our “Improve IT” page:

[We employ] Constant Planning & Improvement to Make IT Work for YOUR Business!

CTECH believes you deserve better than constant IT struggles. We’re not a “fix it as it breaks” IT company – we’re an entire IT department that keeps you prepared & creates a long-term IT strategy that makes sense for your business.

We look forward to seeing what effect CTECH version 3.0 will have on Calgary businesses just like yours.

Let CTECH Guide You to IT Perfection with One Simple Phone Call

CTECH Consulting Group’s clientele believes we offer the best IT services in Calgary AB and surrounding communities. Call one of our IT consultants today at (403) 457-1478 or email us at info@ctechgroup.com for more details on how to get started with a free evaluation or the consistent IT services that will keep your venture viable long-term.